Princeton Chromatography Inc. (referred to herein as “we” or “us” or “PCI”) is committed to protecting the privacy of the users of its website. This statement discloses our privacy practices. The purpose of this statement is to inform you:
   - What kinds of information we collect from users of http://www.pci-hplc.com and how the information is used by us;
   - Whether we disclose any user information to third parties;
   - How you can access, update or delete any information that we collect about you; and
   - The security procedures in which we use to protect your personal information.
 
By using the Website, you’re agreeing to the PCI Privacy Policy. We reserve the right to change, modify, add, or remove portions of our Privacy Policy at any time. Please check this page periodically for changes. If you have any questions about our Privacy Policy, please e-mail us at info@pci-hplc.com.

How We Collect Information

You can visit https://www.pci-hplc.com without revealing any personal information. Our web servers collect the IP addresses, but not the e-mail addresses, of visitors. This information can be used to measure the frequency of visits, average time spent on the site, pages viewed, and other related statistics. We refer to this as “Device Information.”

In our “Contact Us” or “Login” tab, you may be asked for information that identifies you, including your name, e-mail address, mailing address, zip code, telephone number. We refer to this as “Personal Information.” Such information is also collected from emails that you send to us.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How We Use and Disclose Your Information

We collect, generate, retain and use your Personal Information for our own internal purposes in connection with the facilitation, recording and processing of any requests, communications, or interactions you may have with our Website. We also automatically collect and store statistics and other information about you and your online activities on an aggregated, non-personally identifiable basis and in a manner that may allow us or our affiliated or related entities to improve our services to you.

In addition, your Personal Information may also be used by us to provide you with information regarding our products and services. For example, we may use your e-mail address to target you through social media and advertising, send you special announcements and notifications of new products, services, company updates or promotions that may be of interest to you.

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
   - Communicate with you;
   - Screen our orders for potential risk or fraud; and
   - When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Cookies

Cookies allow websites to recognize you when you return and can keep track of information specific to you. Consistent with standard practices in the Internet industry, you may occasionally receive cookies from third parties to which you link from our Website. If you prefer, you may set your browser to ask for your permission before you receive a cookie. For your information. we do not control these third-party cookies, and they are not subject to this Privacy Policy.

Information Sharing and Disclosure

When you request information, we need to know your name and e-mail address. This allows us to process and fulfill your request. PCI does not sell, trade, or rent your personal information to others. PCI may provide aggregate statistics about our customers, traffic patterns, and related site information to reputable third-party vendors, but these statistics will include no personally identifying information.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track

Please note that when we see a “do not track” signal from your browser we do not alter our Site’s data collection and use practices.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Links

https://www.pci-hplc.com/ may contain links to other web sites that are operated or owned by third parties. Be advised that when you click on one of these links, you are navigating to another web site outside of the pci-hplc.com website. PCI encourages you to read the privacy statements of these linked sites as their privacy policies may differ from ours. In no event is PCI responsible or liable for the privacy practices or the content of these third-party web sites, and you use them at your own risk.

Dispute

Any dispute or claim arising out of or in connection with this privacy statement or your use of the Website shall be governed by and construed in accordance with the laws of the State of New Jersey and shall be referred to and finally resolved by confidential arbitration in Middlesex County, New Jersey in accordance with the Commercial Arbitration Rules of the American Arbitration Association then in effect, which rules are deemed to be incorporated by reference. The award or decision rendered by the arbitrator shall be final, binding and conclusive, and judgment may be entered upon such award by any court. Each party will bear its own expenses.

Accessing, Updating or Deleting Information Collected About You by Princeton Chromatography Inc.

The laws of your country or state of residence may give you the right to:
   - update, modify, delete or obtain a copy of the Personal Information that we hold on you; or
   - restrict or stop us from using any of the personal information which we hold on you, including by withdrawing any consent you have previously given to our     handling of such data.

You can request that we do this by contacting us at info@pci-hplc.com. We endeavor to respond to such requests within a week or less, although we reserve the right to extend this period for complex requests.

PCI may review and modify this policy, including without limitation in response to comments received or changes in applicable law from time to time. If we modify this policy, the modification will be included in the copy of these guidelines posted on this website.

Last Modified: April 29, 2020